As Old Spice has reminded us lately, “Men have skin, too.” And those men care just as much as women about fighting the aging process and looking their best. But let’s be honest guys: As you balance work, family and personal commitments, you might find there’s not much time left for self-care. How do you maintain a youthful and confident look without disrupting your already-packed schedule?
The good news is today’s cutting-edge aesthetic treatments can also be incredibly efficient, catering to your busy lifestyle. Whether you’re looking to smooth some wrinkles, combat recent hair loss, or achieve a more sculpted physique, men can now take advantage of a new era of minimally invasive aesthetic treatments that are not only personalized for men but also designed to get you in and out and back to your day.
More men change the trend
Once a source of stigma and considered something only for women, aesthetic treatments for men are now becoming widely accepted and embraced. In fact, the American Society of Plastic Surgeons reports a marked increase in minimally invasive cosmetic procedures in men since the turn of the century, jumping 29% from 2000 to 2020. Botox leads the charge, increasing a whopping 182% in the same timeframe.
These trends reflect men’s changing attitudes about caring for their own bodies, as more and more seek effective ways to address aging, improve skin texture, and achieve a more defined body. They’re doing this not only through working out and eating right, but also through easy and accessible aesthetic treatments.
Men are also benefiting from recent advances that allow many treatments to better address the specific facial anatomy of men—think working with a more angular and defined face, and a masculine jawline and brow ridges. These refined techniques help clinicians better align each treatment to your specific preferences.
Time-tested and cutting-edge treatments for men
It’s 2025, and men are increasingly turning to aesthetic treatments that are both effective and tailored to their busy lives. Some of these are well-established procedures, others are new innovations, but all are designed to get you looking your best, quickly and efficiently.
Botox
This proven procedure is popular for a reason: The average Botox appointment lasts anywhere from 10 to 30 minutes, which means this is an easy one to squeeze in over your work break. Plus, you can return to work after your “Lunch-hour Botox” without anyone the wiser.
The procedure involves injecting a protein from the bacterium Clostridium botulinum directly into muscles in your face. The protein disrupts nerve signals to those muscles related to wrinkle formation, which decreases the depth of wrinkles (or erases them completely).
Dermal Fillers
Used to create volume in your skin to both provide a natural lift and smooth wrinkles, dermal fillers replace the subcutaneous fat we lose naturally as we age. Men often benefit from dermal fillers to enhance cheekbones or improve the chin or jawline, giving you that chiseled, athletic appearance. They can also be used to enhance shallow contours or improve the appearance of recessed scars.
One particular filler, Radiesse, provides immediate volume and correction but also continues to work by stimulating natural collagen production. No downtime is required after an injection of Radiesse or any of the other dermal fillers, which means you can get right back to your day.
Platelet Rich Plasma (PRP) Therapy for Hair Loss
This emerging hair restoration treatment is a welcome alternative to invasive surgical procedures or expensive prescription medications that can cause unpleasant side effects. Already used successfully in facial rejuvenation and oral surgery, PRP is now being used to treat bald spots and hair thinning by using your own blood platelets to trigger hair growth by stimulating hair follicles. A PRP procedure for hair restoration usually takes less than 30 minutes, with little to no downtime required after the treatment.
Body sculpting (CoolSculpting & Emsculpt)
Two popular non-invasive body contouring treatments – CoolSculpting and Emsculpt – have proven to be effective additions to your fitness routine, allowing you to achieve that ideal body when exercise alone isn’t cutting it.
CoolSculpting targets fat cells through the process of cryolipolysis, effectively freezing and killing unwanted fat tissue. Once frozen, the body eliminates the dead cells. And because the procedure is noninvasive, it doesn’t damage the surrounding muscles or tissue.
Emsculpt NEO uses a combination of radiofrequency energy and high-intensity electromagnetic technology to trigger contractions in your muscles. The treatment goes beyond what you can achieve in a typical workout and strengthens the muscles while effectively burning fat. Many guys often use Emsculpt to reduce that belly bulge and speed up your journey to a nice six-pack.
Both treatments take about a half hour or more but require no downtime, which means you can blast away belly fat and move on with your to-do list!
Microneedling
Uneven skin texture? Too many scars? Fine lines or wrinkles? Microneedling—which is exactly what it sounds like—can help rejuvenate your skin through the production of new collagen and elastin. While the process only takes about half an hour, recovery takes about three days.
Kybella
For guys tired of that double chin, Kybella is an effective treatment that kills fat cells with a synthetic form of an acid found in the gut. Once destroyed, the fat cells can no longer store fat, which makes this treatment both efficient and permanent once you reach your desired look. A session typically takes about 20 minutes, and you should be able to go back to work or other regular tasks (except strenuous activities) the same day.
Results that don’t bust the schedule
It really is a new day for men, who are finally taking advantage of the available aesthetic treatments and confidently pursuing procedures that enhance their appearance and leave them feeling healthier and sexier.
From innovative skin care solutions to nonsurgical body contouring and even a quick “lunch-hour” Botox, these innovative and noninvasive treatments deliver impressive results quickly and conveniently, allowing men to invest in self-care without compromising their busy schedules.
Ready to squeeze in your next treatment? Find the nearest Forefront office, and get something on the calendar today!
