In 2001 we opened Dermatology Associates of Manitowoc. This practice grew into Dermatology Associates of Wisconsin. As we grew even more, into other states, we outgrew our name. Our practice now operates in six states under the name Forefront Dermatology. This week, the first new sign went up at our clinic in Manitowoc, WI. Our journey began with recognizing that there was opportunity to improve the whole experience for both doctors and patients. Today, we continue on that path, watching our vision grow into reality, thanks to all of our great support staff and medical personnel. We thank our entire team for working towards our common goal, that has helped bring us to this point. It is because of them that we can keep focused on our two core tenets of creating a hassle-free environment for our physicians and delivering excellent patient care. We also thank all of our wonderful patients in all of the communities we are part of. We’ll keep you updated as we continue to change the rest of our signs in Wisconsin to Forefront Dermatology. If you are a patient at one of our Wisconsin clinic locations, be assured that the only thing changing is the name. You will still receive the same quality service from your dermatologist and the team at your local clinic. Our new name was chosen very carefully with a lot of thought given to our mission and vision within the specialty of dermatology. It concisely represents where we’re at and where we’re going. We love our new name and love seeing it on this sign as a landmark in Manitowoc, Wisconsin, where it all began. If you would like more information on our new name or if you have any questions or concerns at all, please give us a call at (855) 535-7175.